Coy's Comics

Coy's Comics is a local comic bookstore in Saginaw Michigan. Their mission statement is seen below.

"The best in comics, collectibles, and customer service for over 35 years! We can't wait to provide you with the best customer service around whether you're brand new to comics or a long-time collector!"

Their branding hasn't changed much within the last 35 years. This project focuses on rebranding of Coy's Comics to help them find a more relevant and youthful identity without losing their love for comics and a family friendly environment.

Original Logo

The businesses logo is outdated and full of little details that go unnoticed. Design has changed within the last 35 years, while Coy's Comics has been supplying joy to families and individuals who love comics and various materials, their logo should grow and adapt with what's new.

Problem: Logo is crowded and busy including imagery and text.

New Logo

Creating something new from the old

This logo allows the business name to stand out and even stand-alone without busy imagery cluttering space. The business has a strong business name that makes the business obvious to what it is all about so the logo doesn't need to be busy or too obvious.

The new look includes colors such as lightning yellow, vortex red, and shockwave blue, that come from the old logo. These colors scream "superhero" from DC and Marvel comics alike that every comic fanatic know and love.

The logo also recycles the typeface from the previous logo. Badaboom is a free and easily accessible typeface which is helpful for a small business like Coy's Comics. The typeface is easily recognizable in comics for big and bold moments which relates to Coy's mission to make an impact for each costumer.

Pleasantview Gem Inn

Not just pleasant on the outside, our Pleasantview Gem Inn properties are especially popular among families. With underground parking and floor-to-ceiling windows, there's no shortage of natural light or space.